Shopping by Colour

I love this series of photographs by Marco Ugolini and Pedro Motta displaying supermarket products divided by color. They are currently part of a group exhibition called Food For Thought.
There is no doubt the colour of food packaging can evoke a response in the consumer. Which raises the question. Are we being influenced by food companies to purchase their products according to the colour of the packet?

Artist Marco Ugolini says "I see the supermarket as a space of manipulation. The attempt, in this action, is to subvert this structure of power. The pictures have been taken in a supermarket in the same neighbourhood of the art center. None of the products have been bought after the shooting."
I can imagine the supermarket wasn't too impressed that all these products had to be returned to the shelves.
To bring a bit of fun to the normally drab chore of supermarket shopping, I aim to divide my shopping up into rainbow coded collections of products next time I visit Coles......shopping will never be the same again!
via Junk Culture